Apple Makes It Harder For In-Store Marketers To Track You In IOS 8

Apple has enabled MAC address randomization in iOS 8 (from Frederic Jacobs via HackerNews ), whic...  More »

Apple has enabled MAC address randomization in iOS 8 (from Frederic Jacobs via HackerNews ), which means it’s harder for marketers to keep track of your comings and goings in or around public Wi-Fi networks. MAC addresses can help retailers and others track return visits and build a shopper profile, by linking in-store visits to purchases and other types of information.  « Less