Apple Makes It Harder For In-Store Marketers To Track You In IOS 8
Wochit
Jun. 09, 2014. 07:24 AM EST
Apple has enabled MAC address randomization in iOS 8 (from Frederic Jacobs via HackerNews ), whic... More »
Apple has enabled MAC address randomization in iOS 8 (from Frederic Jacobs via HackerNews ), which means it’s harder for marketers to keep track of your comings and goings in or around public Wi-Fi networks. MAC addresses can help retailers and others track return visits and build a shopper profile, by linking in-store visits to purchases and other types of information. « Less
Frederic Jacobs, IP address, Computer network, Advertising Tech, Ios 8, MAC Address, Unique identifier, Science & Technology
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