The Los Angeles Kings Shift Business Strategy From Ticket Sales To Fan Engagement
Jun. 11, 2014. 01:48 PM EST
In 2012, the Los Angeles Kings did the improbable: Coming into the Stanley Cup Playoffs as an 8th... More »
In 2012, the Los Angeles Kings did the improbable: Coming into the Stanley Cup Playoffs as an 8th seed, the team went six games against the New Jersey Devils to win its first Stanley Cup. In the wake of the team’s first Stanley Cup victory, LA executives found themselves in a new corner. The Kings, who were used to playing second fiddle to other Los Angeles sports franchises, suddenly became a hot ticket in town. « Less
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