UEFA Sponsor Heineken Scores High In Champions League Games

VideoHeineken’s big spending in sports sponsorship appears to be paying off. Americans have said ...  More »

VideoHeineken’s big spending in sports sponsorship appears to be paying off. Americans have said they are more likely to buy the beer brand during some of the UEFA Champions League’s most nail-biting points. Heineken kicked off the global campaign with spots in multiple languages and a #ShareTheSofa social media tagline. The beer maker estimated that consumer engagement increased during each UEFA Champions League matchweek, as its advertising reached around 47 million UEFA Champions League fans.  « Less