What it Means to Give Roses this Valentine's Day

Soon, flower retailers will be abuzz filling all the flower orders in time for Valentine's Day. T...  More »

Soon, flower retailers will be abuzz filling all the flower orders in time for Valentine's Day. This is good news for the more than 45,000 Colombians working for the more than 163 Florverde(R) farms. The Colombian flower industry and Florverde growers depend upon Valentine's Day flower exports - which make up 20 percent of annual shipments - to help support the many social programs that help provide a better quality of life for workers and their families. "Colombia's flower industry not only produces beautiful, fresh-cut blooms for the world to enjoy, it also produces hope and opportunity for thousands of Colombian families," said Augusto Solano, President of the Association of Colombian Flower Exporters, Asocolflores. "Sales of flowers at Valentine's Day support a variety of social programs ranging from education and training to health care and housing." Commitment to Social Development Information collected through Florverde(R) helps in determining needs and planning social programs designed to improve the quality of life of flower workers and their families. Log onto www.florverde.org for a list of social programs and benefits offered to workers. Produced for Florverde  « Less