Beef is the Most Popular Item on the Grill

It is the most popular item on the grill. Last year Americans ate nearly 12 billion burgers. ...  More »

It is the most popular item on the grill. Last year Americans ate nearly 12 billion burgers. With more than 40 percent of consumers eating a hamburger at least once a week. Research shows consumers are looking for foods that provide a good eating experience, while delivering good nutrition. The new beef campaign...Powerful Beefscapes highlights just that. (Nancy Jo Bateman / ND Beef Commission) You will see gorgeous photography in magazine ads that actually look like a landscape, but it is beef. So we are excited about that and we are really promoting the power of protein because even though people thnk they get enough protein we are finding more and more research that is showing us the benefit and value of protein in our diet and the real importance of overall health. Research shows Build Your Own Burger Bars are becoming one of the hottest trends in the hamburger industry.  « Less