Vuvuzela World Cup Horns Set to Sell Out at Sainsbury: Video

June 16 (Bloomberg) -- J Sainsbury Plc, the U.K.’s third-largest supermarket chain, said it expec...  More »

June 16 (Bloomberg) -- J Sainsbury Plc, the U.K.’s third-largest supermarket chain, said it expects to sell out vuvuzela horns within 48 hours as British fans seek to recreate the atmosphere inside South Africa’s World Cup soccer stadiums. The blaring of the yard-long plastic vuvuzelas throughout games during the first week of the tournament and have also spurred earplug sales and sparked mobile-phone applications. Bloomberg's Michele Steele reports. (Source: Bloomberg)  « Less