MGA's Moxie Seeks to Grab Mattel's Barbie Market Share: Video

Nov. 20 (Bloomberg) -- Mattel Inc., the world’s biggest toymaker, is seeing competition for its B...  More »

Nov. 20 (Bloomberg) -- Mattel Inc., the world’s biggest toymaker, is seeing competition for its Barbie doll from MGA Entertainment Inc.'s Moxie Girlz. Worldwide sales of Barbie, who celebrated her 50th anniversary this year, dropped 8 percent last quarter. Bloomberg's Jon Erlichman reports. (Source: Bloomberg)  « Less