'Paranormal Activity' Profits From Web-Based Marketing: Video

Oct. 30 (Bloomberg) -- Bloomberg's Michele Steele reports on “Paranormal Activity,” a low-budget ...  More »

Oct. 30 (Bloomberg) -- Bloomberg's Michele Steele reports on “Paranormal Activity,” a low-budget horror film that's being propelled by a Web-based marketing campaign. Industry experts say the film about a demonic presence may generate as much as $200 million in worldwide ticket sales. (Source: Bloomberg)  « Less