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Olympic Sponsors Aim to Profit, Boost Image
May 18 (Bloomberg) -- Bloomberg Television's Louise Beale reports on how companies like BP Plc aim to profit from sponsoring the London Olympi...
Ex-IOC's Payne Says Olympics Healthier Than Ever
April 27 (Bloomberg) -- Michael Payne, the International Olympic Committee's first marketing and broadcast-rights director from 1983-2004, dis...
London Landmarks to Help Bring Olympic Returns
April 18 (Bloomberg) -- Bloomberg Television's Louise Beale reports on the economics of the 2012 London Olympics, which start 100 days from to...
Lindsey Vonn Says Kohl's Campaign Fits Her Image
Alpine skier Lindsey Vonn, Olympic gold medalist and four-time World Cup champion talks about her participation in Kohl’s Corp.'s "Shop t...
Micheal Phelps on Preparation for London Games
Feb. 8 (Bloomberg) -- Michael Phelps, already the winner of the most gold medals in Olympic history, talks about his preparation for the 2012 ...
Pyeongchang Gets 2018 Winter Olympics
The South Korean city of Pyeongchang was awarded the 2018 Winter Olympics on Wednesday after failing in two previous attempts. (July 6)
Kim Rhode Shooting at Olympic History in London
Olympic champion Kim Rhode calls herself an "average girl from the San Gabriel Valley." As the AP's John Mone reports, the 31-year-old skeet s...
Marangi Says NBC to Be `Worth More' Because of Olympics
June 8 (Bloomberg) -- Chris Marangi, associate portfolio manager at Gamco Investors Inc., discusses Comcast Corp.'s NBC Universal retaining th...
NBC Retains Olympic Rights for 4 Games
NBC retained its hold on U.S. Olympic television rights Tuesday in a four-games deal through 2020 worth nearly $4.4 billion, defeating rival b...
NBC Retains Olympic Rights for 4 Games
NBC retained its hold on U.S. Olympic television rights Tuesday in a four-games deal through 2020 worth nearly $4.4 billion, defeating rival b...
