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Marshall Discusses Apple's iPhone Marketing Strategy: Video
Nov. 20 (Bloomberg) -- Brian Marshall, an analyst at Broadpoint AmTech Inc., talks with Bloomberg Television about Apple Inc.'s marketing stra...
Teen Girls' Love of 'Twilight' May Spur Marketing Change: Video
Nov. 20 (Bloomberg) -- Bloomberg's Michele Steele reports on the success of Summit Entertainment LLC's “Twilight” movie saga, a vampire series...
AOL Offers Buyouts to 2,500 Workers
AOL, struggling to adapt to an advertising-driven economy, is looking to shed as much as 36 percent of its work force as it prepares to spin o...
Change The Package, Avoid The Taxes?
A simple marketing twist and a tax loophole could be saving tobacco companies hundreds of millions in taxes. The AP's Faryl Ury reports. (Nov....
Sosa Wants to Endorse Bleaching Cream
There is a new twist in the Sammy Sosa skin cream saga. Sosa admits he has been using a skin cream to treat his aging skin. The cream bleache...
Gore, Crow Host Greenbuild Expo
Thousands of people are packing downtown Phoenix Wednesday night, all for a chance to hear Al Gore speak and Sheryl Crow perform. They're here...
'Precious' Limited Release Breaks Box-Office Record: Video
Nov. 10 (Bloomberg) -- “Precious,” a Lions Gate Entertainment Corp. film produced by Oprah Winfrey and Tyler Perry, came in 12th for the weeke...
Glassman Sees `Fine Line' for Off-Label Drug Marketing: Video
Nov. 9 (Bloomberg) -- Robert Glassman, private equity partner at OrbiMed Advisors, talks with Bloomberg's Erik Schatzker and Deirdre Bolton ab...
Job Shop: Marketing on Facebook
Could time spent social networking translate into extra income? Laura Briere, the founder and CEO of Vision Advertising, who recently joined t...
Rewiring Your Brain for Smarter Shopping
Saving money in a recession is easier said than done. Sure, you can cut back and clip coupons. But saving money may have more to do with rewir...
